Archana Puran Singh and Aryaman Sethi Appointed Brand Ambassadors for Versova-Madh Ferry Service by Maharashtra Maritime Board

The daily commute between Versova and Madh Island has received a major promotional boost following a high-profile announcement by the Maharashtra Maritime Board regarding the region’s water transport network. Popular television personality and Bollywood actress Archana Puran Singh, along with her elder son Aryaman Sethi, have officially been appointed as the brand ambassadors for the local ferry service connecting the Versova Jetty to Madh Island. The strategic choice comes as welcome news to locals given the Sethi family’s long-standing connection to the scenic locality, where they have famously owned luxury bungalows for nearly twenty-five years. To mark this new developmental phase and address local infrastructure enhancements, the maritime authorities organized a grand public sabha at the Versova jetty a few days ago, drawing substantial attendance from coastal residents, local fisherfolk communities, and prominent administrative figures.

The official gathering witnessed a strong political and administrative presence, highlighting the governmental focus on expanding water-based public transit options to ease vehicular congestion across suburban Mumbai. Prominent leaders including Member of Legislative Assembly Sunil Rane and Minister of Ports Nitesh Rane were actively present on the dais to interact with commuters and discuss structural upgrades planned for the coastal route. The authorities detailed upcoming changes aimed at introducing safer, more modern hybrid-electric passenger vessels under a renewed public-private partnership framework designed to make daily travel more eco-friendly and reliable. The public meeting also served as a major family milestone for the newly appointed faces, as the entire Sethi family stepped out in full strength to show solidarity, with Archana’s husband Parmeet Sethi and younger son Ayushmaan Sethi joining the crowd to celebrate the official recognition of their local roots.

During the event, administrative representatives emphasized that having recognizable local figures championing water transit will greatly encourage residents to choose daily boat travel over long, exhausting road commutes through dense city traffic. Entertainment analysts and fans note that Archana Puran Singh has single-handedly popularized the Versova-Madh ferry route over the years, frequently sharing humorous anecdotes and casual travel vlogs about taking the ferry to reach her filming schedules across various Mumbai studios. This official collaboration is expected to elevate the visibility of the coastal transport route, driving faster infrastructure execution and cleaner maintenance protocols at both boarding terminals. As the event concluded with an interactive session between the political delegates and local boat operators, the collective presence of the high-profile family and state officials left a highly optimistic impression, pointing toward a more connected future for coastal Mumbai.