Bollywood actor Kriti Sanon has moved the Delhi High Court seeking formal legal protection over her personal attributes and identity, joining a growing list of public figures taking judicial action to prevent unauthorized commercial exploitation. During the preliminary hearing before Justice Purushaindra Kumar Kaurav, the bench explicitly requested a broad compilation of legal precedents, judicial research papers, and structured arguments from Sanon’s legal counsel to thoroughly assess the legal frameworks governing personality and publicity rights in the digital age.

The court emphasized the need for comprehensive legal clarity on the precise scope of identifiable traits—such as an individual’s name, voice, face, image, and digital likeness—that qualify for strict legal protection against unauthorized commercial use, deepfakes, and AI-generated content.

The single-judge bench noted that petitions regarding celebrity publicity rights are appearing with increasing frequency, making it essential to examine the overarching legal principles rather than treating cases in isolation. Justice Kaurav specifically directed advocate Pravin Anand, representing the actor, to submit research papers and past judicial rulings to clarify whether such disputes fall directly within the jurisdiction of the High Court’s Intellectual Property Division (IPD).

Legal representatives argued that unauthorized commercial utilization of a public figure’s persona violates basic publicity and privacy parameters, while the court noted the crucial balance required between safeguarding individual identity and upholding fundamental rights like freedom of expression, news reporting, and creative satire.

The legal proceedings mark a significant moment for the Indian entertainment industry as courts grapple with emerging technological challenges including AI voice cloning, deepfake imagery, and unauthorized brand endorsements. While the High Court has deferred the matter for detailed consideration until October 29, the upcoming submissions are expected to shape future judicial guidelines on how public figures can protect their brand equity and personal identity across traditional and digital media spaces.

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